Tuesday, February 21, 2017
Tuesday, February 14, 2017
The question we ask, whenever we hear about a new business or idea, whether it’s renewable energy or a messaging app or a fucking hamster sled, is this:
Will it scale?
And then if we find out that whatever idea we’re looking at can’t instantly scale to a million users and isn't designed to be a billion dollar concern, we dismiss it. Sometimes, even laugh at it. When we do that, we’re being assholes. Huge assholes. Because starting a big, huge, fancy, sweating tech company isn't the be-all and end-all, and choosing not to do that doesn't make anyone stupid.
In fact, going in the opposite direction is likely to make you happier, healthier, wealthier and shit-tonne wiser. You can choose to found an on-line small business rather than a start-up unicorn. What’s the difference?
A start-up unicorn wants to grow fast and grow big, take on investment and gain dominance.
An on-line small business wants to to grow within clear limits, reach profitability and serve customers.